If we date the age of the Tyre industry with the construction of the first pneumatic tyre in 1888 by Mr John Boyd Dunlop, it is clear that it is an almost 130 years old sector and therefore a very old and traditional one. As a mature industry, we have seen profound product evolutions since the very first years, as well as an extraordinary development of a complex economic and distribution system (big world producers, distributors, online retailers, ….) but we think that more could be made about the marketing culture of this industry which, in some aspects, is not mature yet.
One of such aspects is the Planning&Forecasting one. Our mission derives from this last assumption, and consists in the attempt to stimulate the development of a deeper, superior and shared culture of Market Research, Analysis and Forecasting within the Tyre Sector.